FRIGERIO PARTECIPATES TO THE EVENT OF SALONE DEL MOBILE.MILANO IN COLLABORATION WITH BLOOMINGDALE’S IN NYC, SEPTEMBER 2024
Bloomingdale’s chose the Salone del Mobile, as representative of Italy and its cultural richness, to participate in Bloomingdale’s “From Italy, with Love”: a program of exhibitions and activities celebrating Made in Italy and Italian culture and luxury (5-29 September). On September 4th, the Salone del Mobile.Milano will present the installation “Italian Design: from Classic to Contemporary”, a special exhibition dedicated to Italian design and furniture, curated by architect Ferruccio Laviani, who conceived his display based on Giorgio de Chirico’s metaphysical piazzas.
The scenographic display, curated by architect Ferruccio Laviani, is a careful balance between art installation and pop-up experience celebrating icons of Italian design that tell a story of ingenuity, excellent industrial production and the finest craftsmanship. With a curator’s eye, Laviani has selected objects as the most representative pieces from the catalogs of brands that best expressing the value and appeal of Italian furniture and design and Frigerio has been proudly selected for this event to participate by exhibiting the iconic armchair Amanda designed by Arch. Umberto Asnago, featuring an enveloping padded structure for extreme comfort and a wooden base, recalling the fine craftsmanship of the Italian know-how and capability to produce exquisite furnishing objects.
The display, to be located on the sixth floor in the Home/Furnishing department, is inspired by the squares of Giorgio de Chirico, Italian painter, sculptor and originator of “metaphysical” painting transforming the exhibition space into an immersive experience that becomes the focal point of the Salone’s heritage.
Throughout the month of September, as part of the “From Italy, with Love” project, Bloomingdale’s will host weekly events aimed at engaging both the New York professional community and lovers of design alike with a rich program of talks and appointments featuring leading figures on the national and international design scene and offering unique opportunities to learn about and experience Italian furniture and design production.
Frigerio is proud to take part to this event highlighting its Made in Italy heritage fulfilling our international calling in the US market for a worldwide review.
When & Where
5th – 29th September 2024
10:00am – 8:00pm
Bloomingdale’s 59th Street
1000 Third Ave, New York, NY
Level 6